News: Account Based Marketing

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Hikmet Ersek Assumes President and CEO Role at Western Union
MarketWatch (press release)
... the company's core money-transfer business, developing electronic channels such as internet-based money transfer and account-based money transfer, ...

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Published on Thursday 2nd of September 2010 07:40:52 PM Read more...

Nadal Rivaling Federer on Celebrity A-List Depends on First US Open Win
Bloomberg
Nadal also trails Federer and Roddick on Q Scores, which Manhasset, New York-based Marketing Evaluations, Inc. uses to measure popularity and appeal among ...

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Published on Thursday 2nd of September 2010 07:40:52 PM Read more...

Google launches Opportunities course for PPC marketing
Internet Marketing News
"These ideas are specifically catered for your account based on your campaign's past performance and may help increase your AdWords return on investment," ...

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Published on Thursday 2nd of September 2010 07:40:52 PM Read more...


Financial Times
Credit starvation threatens lean times
Financial Times
But 24 hours later the London-based marketing executive had his festivities cut short when Barclays, his lender, severed his company's access to credit, ...
Bank lending: The manager says noFinancial Times

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Published on Thursday 2nd of September 2010 07:40:52 PM Read more...

Social Engagement
Jewelers Circular Keystone Online
Explains Meinerding, whose firm has created social networking–based marketing opportunities for many jewelry retailers: “It's a mix of two things—trying to ...

Published on Thursday 2nd of September 2010 07:40:52 PM Read more...

TradeDoubler Appoints Ricki Jones as Head of Client Direct Sales
TechWhack (press release)
TradeDoubler is an international digital marketing company offering a range of performance-based marketing solutions. TradeDoubler's products and services ...

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Published on Thursday 2nd of September 2010 07:40:52 PM Read more...


Fast Company
Resort Combines Facebook Places, Gowalla, Nike+ for Social Media Skiing
Fast Company
Roughly 70% of the resorts' guests have a Facebook account, based on survey estimates, according to Katz. Adding check-ins was a natural extension. ...

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Published on Thursday 2nd of September 2010 07:40:52 PM Read more...
Published on Thursday 2nd of September 2010 07:40:52 PM Read more...

Shopping For A Career Coach?
ABC News
A Denver-based marketing executive I'll call "Neil" recently blew five figures on a career management firm that proved far longer on ...

Published on Thursday 2nd of September 2010 07:40:52 PM Read more...

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