News: Employee Branding

Tech-legend Yahoo! has embarked upon a large and expensive branding campaign. Recently, the company opened up its doors and employees to the press, but not in the way you might expect. CEO Carol Bartz and other Yahoos held an event for employees to turn the tables, peppering WSJ tech writer Kara Swisher with some questions of their own!

PolicyTool is a policy generator that simplifies the process of creating guidelines that respect the rights of your employees while protecting your brand online. The streamlined process simply requires you to answer a brief questionnaire and provides you with a complete Social Media Policy customized to your company.

MobileSyrup has the Rogers branded unit in its hands (likely from a Best Buy employee). The mid-range Samsung Galaxy Spica should be hitting store shelves in a few weeks, but no prices have been published. Based on the Telus Motorola Milestone's release, I would expect Rogers to sell the Galaxy Spica...

I’ve been thinking a lot lately about what it means to be in business and it got me thinking about what business truly is about. Your business, your brand, your employees and your customers have a perception of what it is that makes your business, well, your business.

Giants of Leadership - The Nature of Safety is a brand new safety training philosophy which aims to help create a world-class safety culture in the workplace. The packages focuses on why strong leadership in safety is essential to reducing accidents, improving employee well-being and increasing profitability.(Includes licensed BBC Wildlife footage)

World Wrestling Entertainment (WWE) that currently airs on the USA Network in the United States. The show's name, which is also stylized as RAW, is also used to refer to the Raw brand, in which WWE employees are assigned to work and perform on that program; the other program and brand currently being SmackDown. Watch it live online here.

General Motors today completed the sale of its Swedish Saab brand to Dutch luxury sports car maker Spyker Cars NV, marking the first successful sale of one of its four unwanted U.S. brands. The transaction combines Saab Automobile and its 3,400 employees with Spyker Cars and its 110-plus workers.

Consumer reviews and complaints resolution website where consumers share reviews about customer service and brand experiences directly with employees at the companies you review.

Essentialapparel.com sells a wide selection of brand-name apparel, lingerie and outerwear to customers nationwide and internationally from its Web site and over the phone. In order to speed up the order process and improve customer service and employee